New headshots for this tog today!
I love both of these photos for very different reasons and I thought it might be interesting to share my reasonings in this blog post.
Let’s start at the beginning. A headshot is a picture that represents how you want to be seen professionally. In my experience, no matter what the industry, we all want to be seen the same way: confident, approachable and trustworthy. A portrait is a different thing. It’s personal, private and usually a representation of your innards. Today though, we’re talking headshots.
Take a look at these two headshots above. Same person, same lighting but the headshots convey two completely different messages.
There’s no cheese here. There’s no toothy smile either – I am not a toothy smile kind of gal. The lady on the left is open, engaged, self-assured but gentle – and I think it’s the gentleness that I’m attracted to in this headshot. The lady on the right is more reserved, she’s self-assured and confident with a hint of wisdom – and boy, I dig that too. Not only are they two sides of my personality, they’re also how I want to be seen in my business. I can see viability in both of these photographs and will use them to attract different segments within my target market.
It must sound a little odd to hear me talking about myself in the third person, but there’s a sound reason for it. I have this conversation, in this way, with every single one of my clients and it’s one of the ways I help you to start looking at your photographs objectively.
What do your headshots convey about you? Have you considered different photographs for different uses? Even just in social media. Facebook, linkedin and instagram are three different platforms with three very different types of users that gravitate towards different things. Websites, book covers, speaking gigs, different acting roles can all benefit from different looks. #justsomefoodforthought
On a personal note…
If you had have told me a few years ago that I’d find a photograph of myself that I loved, I would have told you that you were dreaming! These days though, I’m a little older and my skills are much more refined. The camera isn’t the evil monster it once was. To have photographs of yourself that you really love is a damn powerful thing.